Google Ads Campaign Build Sheet

Law Offices of Robert Torres

Personal Injury | Northridge, CA (15-mi radius) | Account: 546-467-2439
Prepared by Melleka Marketing | March 8, 2026
1
Campaign Settings
Campaign NameSearch | Personal Injury | Northridge LA
Campaign TypeSearch
NetworksGoogle Search ONLY (uncheck Display Network + Search Partners)
Location Targeting15-mile radius around Northridge, CA 91324
Location OptionPresence: People IN or regularly in your targeted locations (NOT "interested in")
LanguageEnglish
Bid StrategyManual CPC (with Enhanced CPC OFF) — switch to Max Conversions after 30+ conversions
Daily Budget$100/day ($3,000/mo) — Phase 1 starter
Ad ScheduleMon-Fri 6am-9pm, Sat 8am-5pm, Sun OFF
Ad RotationOptimize: Prefer best performing ads
Device TargetingAll devices (monitor mobile vs desktop and adjust bids after 2 weeks)
Important: Under Location Options, make sure you select "Presence: People in or regularly in your targeted locations." The default "Presence or interest" will show ads to people across the country who are just searching about Northridge — wasting budget.
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Ad Group 1 — Car & Auto Accidents
Car & Auto Accidents Est. CPC: $78-$160
Ad Group NameAG1 - Car & Auto Accidents
Default Max CPC Bid$50.00 (start conservative, Google will recommend higher)
Final URLhttps://www.bobbylawwins.com/freeconsultation
Keywords (11)
KeywordMatch Type
car accident lawyer los angelesPhrase
car accident attorney los angelesPhrase
auto accident lawyer los angelesPhrase
car accident lawyer near mePhrase
car accident attorney near mePhrase
car crash lawyer los angelesPhrase
auto accident attorney near mePhrase
car wreck lawyer los angelesPhrase
injured in car accident los angelesPhrase
car accident lawyer northridgePhrase
auto accident injury lawyerPhrase
Responsive Search Ad — Headlines (15)
LA Car Accident Lawyer22/30
Free Consultation Today23/30
Injured in a Car Accident?26/30
No Fee Unless You Win21/30
Robert Torres Law Firm22/30
Get The Money You Deserve25/30
Call Now — Free Case Review27/30
Car Accident? Call Bobby25/30
Northridge Injury Lawyer25/30
Millions Recovered For You26/30
Top Rated Injury Attorney26/30
Auto Accident Attorney LA25/30
We Fight For Your Rights24/30
Trusted Local Law Firm22/30
Hurt in a Crash? Call Now25/30
Descriptions (4)
Injured in a car accident in Los Angeles? Robert Torres fights to get you maximum compensation. Free consultation.87/90
No fees unless we win your case. Serving Northridge and the San Fernando Valley. Call now for a free case review.87/90
Experienced car accident attorney in LA. We handle insurance companies so you can focus on your recovery.84/90
Hurt in an auto accident? Get the legal help you need today. Free consultation, no obligation. Call now.84/90
Ad Preview
Sponsored bobbylawwins.com
LA Car Accident Lawyer — No Fee Unless You Win
Injured in a car accident in Los Angeles? Robert Torres fights to get you maximum compensation. Free consultation.
3
Ad Group 2 — General Personal Injury
General Personal Injury Est. CPC: $47-$104
Ad Group NameAG2 - General Personal Injury
Default Max CPC Bid$45.00
Final URLhttps://www.bobbylawwins.com/freeconsultation
Keywords (11)
KeywordMatch Type
personal injury lawyer los angelesPhrase
personal injury attorney los angelesPhrase
injury lawyer los angelesPhrase
personal injury lawyer near mePhrase
personal injury attorney near mePhrase
personal injury law firm los angelesPhrase
injury attorney near mePhrase
personal injury lawyer northridgePhrase
best personal injury lawyer los angelesPhrase
los angeles personal injury attorneyPhrase
injury lawyer san fernando valleyPhrase
Responsive Search Ad — Headlines (15)
LA Personal Injury Lawyer26/30
Free Consultation Today23/30
Injured? Get Help Now21/30
No Fee Unless You Win21/30
Robert Torres Law Firm22/30
Fight For Your Compensation28/30
Trusted Injury Attorney23/30
Serving Northridge & LA23/30
Bobby Law Wins For You22/30
Millions Recovered19/30
Call Now — Free Case Review27/30
Top Injury Lawyer in LA23/30
We Handle Your Injury Case26/30
Personal Injury Expert22/30
Get The Justice You Deserve27/30
Descriptions (4)
Injured due to someone else's negligence? Robert Torres is here to fight for your rights. Free case evaluation.89/90
Personal injury attorney serving Northridge and Los Angeles. No fees unless we win. Call for a free consultation.90/90
You deserve fair compensation for your injuries. Let our experienced legal team handle your case. Call today.88/90
Don't settle for less. Robert Torres Law fights for maximum compensation. Serving LA and San Fernando Valley.89/90
Ad Preview
Sponsored bobbylawwins.com
LA Personal Injury Lawyer — No Fee Unless You Win
Personal injury attorney serving Northridge and Los Angeles. No fees unless we win. Call for a free consultation.
4
Ad Group 3 — Truck Accidents
Truck & Commercial Accidents Est. CPC: $120-$174
Ad Group NameAG3 - Truck Accidents
Default Max CPC Bid$55.00
Final URLhttps://www.bobbylawwins.com/freeconsultation
Keywords (9)
KeywordMatch Type
truck accident lawyer los angelesPhrase
truck accident attorney los angelesPhrase
trucking accident lawyer near mePhrase
18 wheeler accident lawyer los angelesPhrase
big rig accident attorney los angelesPhrase
commercial truck accident lawyerPhrase
semi truck accident attorney near mePhrase
truck crash lawyer los angelesPhrase
truck accident injury attorneyPhrase
Responsive Search Ad — Headlines (15)
LA Truck Accident Lawyer24/30
Free Consultation Today23/30
Hit By a Truck? Call Now23/30
No Fee Unless You Win21/30
Robert Torres Law Firm22/30
18-Wheeler Accident? Call Us28/30
Big Rig Crash Attorney LA25/30
We Fight Trucking Companies27/30
Get Maximum Compensation25/30
Millions Won For Clients24/30
Serving Northridge & LA23/30
Truck Injury? Free Review25/30
Experienced Trial Attorney26/30
Hurt By a Commercial Truck?27/30
Call Bobby Law — We Win23/30
Descriptions (4)
Injured in a truck accident? Robert Torres takes on trucking companies and their insurers. Free case evaluation.90/90
Truck accidents cause devastating injuries. We fight for the compensation you deserve. No fee unless we win.88/90
Hit by a semi or big rig in LA? Our legal team handles complex truck accident cases. Call for a free review.87/90
Trucking company negligence destroys lives. Let Robert Torres fight for your rights. Serving Los Angeles.86/90
Ad Preview
Sponsored bobbylawwins.com
LA Truck Accident Lawyer — No Fee Unless You Win
Injured in a truck accident? Robert Torres takes on trucking companies and their insurers. Free case evaluation.
5
Ad Group 4 — Motorcycle Accidents
Motorcycle Accidents Est. CPC: $78-$215
Ad Group NameAG4 - Motorcycle Accidents
Default Max CPC Bid$50.00
Final URLhttps://www.bobbylawwins.com/freeconsultation
Keywords (8)
KeywordMatch Type
motorcycle accident lawyer los angelesPhrase
motorcycle accident attorney los angelesPhrase
motorcycle accident lawyer near mePhrase
motorcycle injury lawyer los angelesPhrase
motorcycle crash attorney near mePhrase
motorcycle accident attorney northridgePhrase
bike accident lawyer los angelesPhrase
motorcycle wreck lawyer near mePhrase
Responsive Search Ad — Headlines (15)
Motorcycle Accident Lawyer26/30
Free Consultation Today23/30
Motorcycle Crash? Call Now25/30
No Fee Unless You Win21/30
Robert Torres Law Firm22/30
Injured on a Motorcycle?24/30
We Know Motorcycle Cases24/30
LA Motorcycle Injury Lawyer27/30
Get Maximum Compensation25/30
Riders Deserve Justice22/30
Serving Northridge & LA23/30
Call Bobby — Free Review24/30
Top Rated in Los Angeles24/30
Bike Wreck? We Can Help23/30
Millions Won For Riders23/30
Descriptions (4)
Motorcycle accident in Los Angeles? Robert Torres fights for injured riders. Free consultation, no fees upfront.90/90
Riders face unique dangers on LA roads. Our legal team understands motorcycle cases. Call for a free case review.90/90
Don't let insurance companies lowball you after a motorcycle crash. We fight for full and fair compensation.88/90
Hurt in a motorcycle accident? Serving Northridge and the San Fernando Valley. No fee unless we win your case.90/90
Ad Preview
Sponsored bobbylawwins.com
Motorcycle Accident Lawyer — No Fee Unless You Win
Motorcycle accident in Los Angeles? Robert Torres fights for injured riders. Free consultation, no fees upfront.
6
Ad Group 5 — Wrongful Death
Wrongful Death Est. CPC: $54-$116 (Best Value)
Ad Group NameAG5 - Wrongful Death
Default Max CPC Bid$45.00
Final URLhttps://www.bobbylawwins.com/freeconsultation
Keywords (8)
KeywordMatch Type
wrongful death lawyer los angelesPhrase
wrongful death attorney los angelesPhrase
wrongful death lawyer near mePhrase
wrongful death attorney californiaPhrase
wrongful death law firm los angelesPhrase
wrongful death claim lawyerPhrase
wrongful death attorney near mePhrase
wrongful death lawsuit los angelesPhrase
Responsive Search Ad — Headlines (15)
Wrongful Death Attorney LA26/30
Free Consultation Today23/30
Lost a Loved One? Call Us25/30
No Fee Unless You Win21/30
Robert Torres Law Firm22/30
Compassionate Legal Help25/30
Hold Them Accountable21/30
LA Wrongful Death Lawyer25/30
Seek Justice For Family23/30
We Fight For Your Family24/30
Serving Northridge & LA23/30
Wrongful Death Claims21/30
Call Bobby — Free Review24/30
Experienced Trial Lawyer24/30
Get The Answers You Need25/30
Descriptions (4)
Lost a loved one due to negligence? Robert Torres provides compassionate legal representation. Free consultation.90/90
Wrongful death cases require experienced legal counsel. We fight to hold negligent parties accountable. Call now.90/90
Your family deserves justice and fair compensation. No fees unless we win your case. Serving Los Angeles.86/90
Navigating a wrongful death claim is overwhelming. Let our team handle the legal process for your family.85/90
Ad Preview
Sponsored bobbylawwins.com
Wrongful Death Attorney LA — No Fee Unless You Win
Lost a loved one due to negligence? Robert Torres provides compassionate legal representation. Free consultation.
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Negative Keywords (Campaign Level)
How to add: In Google Ads, go to the campaign level > Keywords > Negative Keywords > Add negative keywords at the campaign level. Copy and paste each keyword below. All should be added as Broad match negatives unless noted.
Job Seekers & Education
jobs
careers
salary
hiring
degree
school
how to become
law school
paralegal
internship
certification
Free & Low Budget Seekers
free lawyer
pro bono
cheap lawyer
low cost attorney
legal aid
public defender
Wrong Practice Areas
criminal defense
criminal lawyer
DUI
DWI
drug charge
divorce
custody
family law
immigration
visa
bankruptcy
tax lawyer
real estate lawyer
estate planning
class action
medical malpractice
Informational / Non-Intent
definition
what is
wikipedia
reddit
quora
how long does
statute of limitations
average settlement
how much can I sue
Competitor Brands (Exact Match)
[jacoby meyers]
[jacob emrani]
[dominguez firm]
[barnes firm]
[omega law group]
[sweet james]
[larry parker]
[morgan and morgan]
Other Irrelevant
insurance claim
file a claim
report accident
police report
repair shop
body shop
tow truck
rental car
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Ad Extensions (Assets)
Sitelink Extensions (4)
Sitelink 1: Free Consultation
Headline: Free Case Consultation
Description Line 1: No cost, no obligation review
Description Line 2: Call or fill out our form today
URL: https://www.bobbylawwins.com/freeconsultation
Sitelink 2: Client Success Stories
Headline: Client Success Stories
Description Line 1: See our proven track record
Description Line 2: Real results for real clients
URL: https://www.bobbylawwins.com/clientsuccess
Sitelink 3: Contact Us
Headline: Contact Robert Torres
Description Line 1: Northridge personal injury lawyer
Description Line 2: Available when you need us
URL: https://www.bobbylawwins.com/contact
Sitelink 4: About the Firm
Headline: About Bobby Law Wins
Description Line 1: Experienced LA injury lawyer
Description Line 2: Fighting for your rights
URL: https://www.bobbylawwins.com
Callout Extensions (6)
Free Case Evaluation
No Fee Unless You Win
Serving Northridge & LA
Available 24/7
Millions Recovered
Se Habla Espanol
Structured Snippet
Header: Types
Values: Car Accidents, Truck Accidents, Motorcycle Accidents, Wrongful Death, Slip and Fall, Pedestrian Accidents
Call Extension
Phone Number: (Robert's main phone number — input when building)
Call Reporting: ON
Show during: Mon-Fri 6am-9pm, Sat 8am-5pm
Location Extension
Link to Google Business Profile (if Robert has one set up for his Northridge office)
If no GBP exists, skip this for now and create one ASAP
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Conversion Tracking Setup
Critical: Without conversion tracking, we are flying blind. Set this up BEFORE turning on the campaign. Both phone calls and form submissions must be tracked.
Phone Call Tracking
Option A — Google Ads Call Extension: Already handled if call extension is set up. Google auto-tracks calls from ads.
Option B — Website Call Tracking: In Google Ads > Goals > Conversions > New conversion action > Phone calls > Calls from your website. Install the Google tag + phone snippet on bobbylawwins.com. Google will swap the displayed number with a tracking number.
Conversion Name: Phone Call
Count: One (count one conversion per click, not multiple calls)
Call Length: 60 seconds minimum (filters out accidental dials)
Form Submission Tracking
Method: Track the thank-you page URL
Thank You Page: https://www.bobbylawwins.com/form-thank-you
Setup: In Google Ads > Goals > Conversions > New conversion action > Website > Page load. Enter the thank-you page URL.
Conversion Name: Form Submission
Count: One
Value: Use the same value for each conversion > $100 (placeholder — helps with ROAS reporting)
Google Tag Installation (Wix)
1. In Google Ads, go to Tools > Data Manager > Google Tag
2. Copy the Google Tag ID (starts with AW-)
3. In Wix, go to Settings > Custom Code > Add Custom Code
4. Paste the Google Tag script
5. Set to load on All Pages, in the Head section
6. For the conversion snippet: add as separate custom code, load on the thank-you page only
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Budget Phasing Strategy
Phase 1 — Weeks 1-2 (Testing)
Budget: $100/day ($3,000/mo)
Active Ad Groups: AG1 (Car Accidents) + AG2 (General PI) only
Goal: Gather data, see which keywords trigger impressions, check Quality Scores
Action: Review search terms report daily, add negatives, pause low-CTR keywords
Phase 2 — Weeks 3-4 (Expand)
Budget: $130/day ($4,000/mo) if Phase 1 shows promising data
Active Ad Groups: Add AG5 (Wrongful Death) — lowest CPC, highest case value
Goal: First conversions, establish cost per lead baseline
Action: Refine bids based on keyword performance, A/B test ad copy
Phase 3 — Month 2+ (Scale)
Budget: $165-$250/day ($5,000-$7,500/mo)
Active Ad Groups: Enable AG3 (Truck) + AG4 (Motorcycle)
Goal: Scale winning keywords, test automated bidding
Action: Switch to Maximize Conversions bid strategy once 30+ conversions recorded
PhaseDaily BudgetMonthlyAd GroupsEst. Leads/Mo
Phase 1$100$3,000AG1 + AG21-3
Phase 2$130$4,000AG1 + AG2 + AG52-4
Phase 3$165-$250$5,000-$7,500All 54-8
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Weekly Optimization Checklist
1. Search Terms Report: Review every search term that triggered an ad. Add irrelevant terms as negatives. Look for new keyword ideas.
2. Quality Score: Check QS for each keyword. Below 5 = pause or rewrite ad copy. Target 7+.
3. CPC vs Position: If CPCs are too high and impression share is low, consider raising bids on top performers only.
4. Conversion Review: Which keywords and ad groups are converting? Shift budget toward winners.
5. Ad Copy Performance: After 2 weeks, check which headline combinations Google favors. Pin top performers.
6. Device Performance: If mobile converts much worse than desktop (or vice versa), set bid adjustments (-20% to -50%).
7. Geographic Report: Check which areas within the 15-mile radius are converting. Exclude non-performing areas.
8. Landing Page: Monitor bounce rate on /freeconsultation. If above 70%, the page needs work.
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Important Notes
Landing Pages: Currently all traffic goes to /freeconsultation since the Wix site has no dedicated practice area pages. Creating dedicated pages for Car Accidents, Truck Accidents, Motorcycle, and Wrongful Death would significantly improve Quality Score and conversion rates. This is a high-priority follow-up.
Spanish Opportunity: If Robert Torres is bilingual, building a separate Spanish-language campaign targeting "abogado de accidentes" keywords would be a massive competitive advantage in the Northridge/San Fernando Valley area. Spanish PI keywords have extremely low competition (0.06) compared to English equivalents. This alone could double lead volume at lower cost.
Google Business Profile: Make sure Robert has a verified Google Business Profile for his Northridge office. This is critical for the location extension and also helps with Google Maps visibility. If he doesn't have one, creating one should be Priority 1.
"Se Habla Espanol" in callouts: I've included this as a callout extension. If Robert does NOT serve Spanish-speaking clients, remove this callout. If he does, keep it — it's a major differentiator in this market.
Prepared by Melleka Marketing | March 2026
Campaign Blueprint for Law Offices of Robert Torres | bobbylawwins.com